Language: English The purpose of this presentation is to propose a technical architectural shift for our high-traffic pages. Currently, our use of Server-Side Rendering (SSR) is creating a performance bottleneck. Every time a user or a search engine bot visits a page, our server has to fetch data and build the page from scratch. By migrating to Static Site Generation (SSG) with Incremental Static Regeneration (ISR) in Next.js 12, we can transform these pages from "on-demand" calculations into "pre-built" assets. This move directly addresses three critical areas: Search Engine visibility (SEO), User Experience (Speed), and Server Infrastructure Costs.