Artwork-photographs, drawings, graphic elements of any sort including borders Titles or headlines- includes slogans, can be main element or secondary to visual. Can have sub headlines Body or copy- depends on how much information you need to give. Medical needs disclaimers. Decide between bullets, paragraphs (newspaper style), how its going to surround the other elements of the ad or blend in. Contact or signature- logo, name, address, phone, directions, website