English is important for marketing as it is the language of business and is frequently used for marketing materials such as sales brochures, product specs, and white papers. Multinational companies prefer English for product presentations and all types of business communication, including collaborative project management environments, emails, phone calls, and website copy. Speakers of other languages often adopt English terms in marketing concepts due to the widespread use of English in the marketing industry. Digital marketing, in particular, relies on English-language terms and acronyms due to its dependence on internet technologies and protocols.